Lifestyle videography

About

Lifestyle clips show what a stay feels like. They capture a moment that is happening or about to happen, as if the camera just came across it. The experience is the hero, not the person: people bring the space to life and are never the reason for the clip. All principles from the Overview of stylistic techniques apply.

Casting & wardrobe

People in lifestyle clips represent the hotel’s guests. Professional talent who can act naturally on camera works best, supported by a stylist.

• Cast people who fit the hotel’s guests and reflect diversity.
• Choose timeless, elevated wardrobe in premium fabrics.
• Calm, single-color outfits work well; one piece can be the color accent.
• Avoid visible logos on clothing and accessories.
• Get consent from every identifiable person, as required by the Uhob Standard. Guests under 18 need a parental consent declaration.

Guest rooms

Room lifestyle clips make a room feel lived-in and comfortable, never messy. Guests use the room in different ways: working, relaxing, getting ready.

In the clip

• Film from the guest’s point of view: hands opening the curtains, a coffee on the bedside table.
• Use natural light and soft shadows for a warm, inviting feel.
• Keep styling casual and not too perfect: a book left open, a jacket over a chair.

To avoid: posed scenes on the bed, faces looking into the camera, messy or intimate situations.

Public spaces

In lobbies, lounges and gardens, the clip is half space and half moment. The design stays visible while a guest brings it to life.

In the clip

• Keep people small in the frame or show them in silhouette.
• Choose clean, simple spots so the moment stands out.
• Show guests using the space as intended: reading, meeting, taking in the view.

To avoid: crowds, people looking into the camera, cluttered backgrounds.

Associates

Staff create the moments guests remember. Clips show them at work and from the guest’s perspective: the bartender shaking a cocktail, the chef plating a dish, the concierge handing over a map.

In the clip

• Show associates in action, absorbed in their craft.
• Film from the guest’s side of the counter or table.
• Keep them bright, welcoming and polished.

To avoid: posed portraits, staff looking into the camera, staged interactions that feel forced.

Dining & drinking

Dining clips focus on the moments around the table: conversation, sharing, the first sip. The food is part of the scene, not its subject.

In the clip

• Use tight framing for the social moment and wide framing for the restaurant’s design.
• Capture real interactions between guests and with staff.
• Natural, warm light from windows or table lamps.

To avoid: formal food presentation in lifestyle clips, excessive alcohol consumption, which the Uhob Standard does not allow.

Pool, spa & resort

Resort clips show a state of mind: unplugged, relaxed, on vacation. Guests enjoy the amenities, the climate and the setting.

In the clip

• Show a range of moments, from active to calm: a swim, a sunset, a quiet read.
• In the spa, capture the anticipation before and the calm after a treatment.
• Let water, steam or fabric provide gentle movement.

To avoid: cliché treatment shots, people in swimwear as the focus, crowded pools.

Working & meetings

Many guests combine work and travel. Clips show the range from a single laptop in a lounge to a team meeting.

In the clip

• Show casual and focused work in different spaces.
• Include coffee or food where it fits naturally.
• Keep screens and devices discreet.

To avoid: visible screen content, tangled cables, cluttered tables.

Destination

Destination clips connect the hotel with its surroundings. The location is the subject; people provide scale and context.

In the clip

• Show places and activities that are unique to the destination.
• Mix action and relaxation to reflect a real trip.
• Film in the morning or evening light.

To avoid: generic postcard views, recognizable bystanders without consent.