Industry insights
What global hotel brands require from their imagery, translated into practical guidance for vertical hotel clips.
About
Global hotel groups maintain detailed photography guidelines for each of their brands. They define how light, color, people and spaces are shown, and why. Industry insights summarizes these standards for vertical video: for single clips in a Uhob clip collection and for reels edited from them.
The guidance complements the Uhob Standard, which sets the technical requirements for verification.
Topics
- Overview of stylistic techniques: the principles behind every clip, from point of view and styling to light, color and motion.
- Architectural videography: rooms, public spaces and surroundings, filmed as guests will find them.
- Lifestyle videography: real guest moments in rooms, public spaces, restaurants and with associates.
- Food & beverage videography: dishes, drinks and culinary craft.
Sources
Based on the property and brand photography guidelines of several Marriott International brands, including Marriott Hotels, JW Marriott, Westin, W Hotels, Moxy Hotels and Four Points by Sheraton (editions 2020–2024). Brand names are trademarks of their respective owners. Uhob is not affiliated with Marriott International.