The unified guidelines for consistent quality and visuals of short hotel videos.
The lobby should be shown as an open, welcoming space that reflects the hotel’s design and atmosphere.
Avoid focusing on individuals, operational details, or temporary elements such as queues or signage.
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Exterior shots should present the building from a representative angle that makes the property easy to recognize.
Avoid cropped views, extreme perspectives, or shots that obscure the overall structure.
Guest rooms should be shown as typical examples with clean composition, natural light, and a clear sense of space.
Avoid personal items, staged details, or non-representative room categories.
Bathrooms may be shown if they are modern and visually appealing.
Toilets must never be shown, and close-ups of sanitary fixtures should be avoided.
Restaurants and bars should be presented by showing the space, layout, and overall atmosphere.
Avoid close-ups of food, drinks, guests, or staff interactions.
Buffets should be shown as an area to communicate size, order, and cleanliness.
Close-up shots of individual dishes or food details must be avoided.
Sports and fitness facilities should be shown clearly and spaciously, focusing on the room and equipment arrangement.
Avoid showing people exercising or detailed equipment close‑ups.
Spa areas should communicate calmness, design, and spatial quality.
Avoid close-ups of treatments, staff, or guests.
Shows should be represented by the venue or stage itself, highlighting capacity and ambiance. Avoid close-ups of performers or artistic details.
Uhobs are informative.
Focus on spaces.
Not on food and people.
Food and drink shots should generally be avoided. Do not focus on plated dishes, beverages, or culinary details.
The amenities category refers hotel's amenities, such as a tennis court or stage. Mobile offerings, such as surfing, belong to the Uhob categories for lifestyle and specialities.
Uhobs focus on clean, visually consistent shots. Excessive camera movement, strong filters, and textoverlays are not permitted.
Uhobs are limited to max. 32 seconds. That’s why motifs and settings without informative value or clear recognition of the hotel are not suitable.
