Uhob is the travel industry's video distribution system (VDS). It lets travel sellers embed verified, vertical hotel videos directly into their booking platforms, giving travelers a mobile-first booking experience — swiping through hotel videos just like they do on social media. The videos are supplied by the hotels themselves, verified by Uhob, and streamed to connected travel sellers.
According to leading travel sellers and tech providers, more than 85% of traffic on booking platforms already comes from mobile devices, yet the few hotel videos that exist are often outdated, inconsistent, or unusable in a booking environment. Booking platforms still show them content built for desktop. Closing that gap takes more than footage — it takes visual consistency and reliable streaming infrastructure that booking platforms can depend on. That's what Uhob delivers: the bridge between how travelers watch today and what booking platforms actually require.
For hotels, distributing their videos is free of charge; in return, they provide their videos free of charge. Travel sellers pay Uhob for access to verified video content and streaming infrastructure.
A video distribution system (VDS) is the infrastructure that makes hotel videos reliable and usable across the travel industry's booking platforms. It combines three functions that only work together: it standardizes how hotel videos are structured, verifies each video against consistent quality requirements, and streams video content centrally to booking platforms through dedicated infrastructure.
Hosting video alone is not enough — without shared standards and verification, hotel videos stay inconsistent and unusable at scale. The VDS closes that gap, turning individual hotel videos into a dependable video layer that any travel seller can integrate.
The vertical video view is the full-screen presentation of hotel videos on mobiles. It fills the entire display the way travelers already expect from social media — and lets them swipe through hotel offers effortlessly, moving from one property to the next with a single gesture. Instead of adapting to formats built for desktop, the Vertical Video View meets travelers exactly where they browse: vertical, full-screen, and made for the way phones are held.
The Uhob Standard defines the mandatory technical and visual requirements a hotel video must meet before it can be distributed to booking platforms — from vertical format and structure to length, resolution, and visual consistency. Every submitted video is reviewed against these requirements, and only videos that pass become verified Uhobs. This is what makes video usable at scale: without a shared standard, videos stay inconsistent from property to property and unusable in a booking environment. The Uhob Standard turns individual videos into a comparable, reliable video layer — so a traveler swiping through hotels sees the same clarity and quality every time, and travel sellers can trust that every Uhob fits their platform.
Founded: 2025
Based in: Berlin, Germany
Company name: Uhob
Legal name: Uhob GmbH
Industry: Travel Tech
Focus: Video Distribution System for the travel industry
Markets: European package-travel market
Website: www.uhob.com
Membership: Verband Internet Reisevertrieb e.V.
Selection of travel sellers: alltours, ab in den Urlaub, Urlaubsguru, Invia, Amadeus Bistro Portal, byebye.de
Selection of hotels: Barceló Hotel Group, H10 Hotels, allsun Hotels, THB hotels, Hipotels, JAZ Hotel Group, Meliá Hotels & Resorts
“We kept asking ourselves why so many hotels are still presented with outdated horizontal images, even though visual consumption has clearly shifted toward mobile-first short video. Uhob was created to address this structural gap in the travel industry.”
Leo Dammer, Founder, Uhob
"With Uhob, we are creating an inspiring booking experience. Short video brings hotels to life before you book them. This is the next step in the evolution of online travel business."
Julius Augustin, Director of Product, Urlaubsguru
"Uhob is making ab‑in‑den‑urlaub ready for future. Uhobs combine information with emotion. That's a real game‑changer for the booking market. With this engaging content, travelers will book confidently and stress‑free."
Karolina Żołnierek, Head of Product, Invia
Travelers increasingly judge a property by its video before they ever see a rate. Static galleries no longer carry that decision — moving, vertical content does. Hotels that start producing video content to the Uhob Standard now secure their place on the shelf; those that wait let competitors define how their destination is seen. The appeal is simple: build suitable video content today, to a standard travelers can trust, rather than scrambling once it becomes the norm.
Travelers respond to what they can see in motion, yet most sales channels still rely on static imagery that leaves booking decisions to chance. Verified video changes that — it shows what the guest will actually find and turns inspiration into conversion. Travel sellers who secure their connection to a standardized video distribution infrastructure now will sell faster and with more confidence than those who treat video as an afterthought. The appeal is clear: pursue the integration early, before the mobile-first booking experience becomes the baseline every competitor already offers.
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Possible presentation shown on an iPhone. Image files included in the press kit.
Possible presentation shown without an iPhone. Image files included in the press kit.
Example of visuals illustrating the Uhob Standard.
Examples of visuals that do not comply with the Uhob Standard.
