The unified guidelines for consistent quality and visuals of short hotel videos.
As vertical video becomes an integral part of the booking experience, consistency and comparability are essential. Without a clear standard, visual quality, structure, and messaging vary widely — reducing trust and usability.
The Uhob Standard ensures a consistent visual language and reliable quality across all Uhobs, enabling booking platforms and travelers to quickly understand, compare, and trust the content.
One standard. Across booking platforms.
To ensure consistent quality and seamless integration across all booking platforms, Uhobs must comply with the following technical requirements:
All shots must be filmed in portrait mode (9:16) to ensure optimal presentation on mobile devices and across all booking platforms.
The total duration of an Uhob must not exceed 32 seconds to maintain clarity, pacing, and attention.
Each individual shot must be at least 1 second long to ensure visual readability.
All shots must be recorded at 30 frames per second to guarantee consistent motion and compatibility.
All shots must be recorded at least in Full HD resolution (1,080 × 1,920 px) to ensure sufficient image quality, clarity, and compatibility across all booking platforms.
Uhobs are not about showing every detail. They are designed to create a fast emotional connection and build trust. Instead of explaining, short videos show how a place feels – helping travelers quickly understand the atmosphere, style, and quality of a hotel. To ensure comparability and visual consistency, Uhobs always follow the same sequence of motifs.
Ideally start your Uhob with drone shots. They establish the location and surroundings at first glance, creating a strong visual entry point and immediate sense of place.
The second section highlights the lobby and interior. These shots communicate the hotel’s character, design language, and first‑arrival experience, setting the emotional tone for the stay.
The guest room forms the core of the Uhob. It provides a clear, authentic impression of a typical room – optionally including the bathroom – focusing on space, light, and comfort.
The final section showcases key amenities and highlights of the hotel – such as restaurants, bars, pools, rooftops, fitness and wellness areas.
Camera height is about eye level.
Use smooth, steady movements to avoid shaky shots.
Make the space look organized, ensuring it doesn’t appear too lived-in.
Colors should be warm but not overly saturated. Tones should be vibrant with enough contrast to highlight the details of the space.
Composed of still images or photographs
AI-generated
Overly filtered
Black and white or sepia
Graphically filtered with overlays, borders, or artistic effects
Low resolution, blurry, or pixelated
Sideways, upside down, or otherwise improperly rotated
Adding elements that don not reflect the hotel’s actual standard offering
